Moment-To-Moment testing has easily become one of the most powerful and popular features of the Perception Analyzer. It gives the user the ability to test video and audio material on a second-by-second basis. Morgan Multimedia takes the resulting moving line graph and superimposes it over the test material producing what we call an "overlay".
We produce these test results on interactive DVD or videotape. The graph is easy to read and the perfect way to present the results of your tests. Each DVD or videotape includes introductory graphics with your logo, your client's logo, graphics that describe the project and each individual Moment-To-Moment test, and professionally produced labels. The overlays are a great deliverable by themselves, or as a perfect addition to a Focus Group/IDI Video Summary Report.
Perception Analyzer Moment-To-Moment Overlays are used for:
• Television ad testing
• Television program testing
• Radio ad testing
• Animatic (Storyboard) ad testing
• Talent tests - News, spokesperson, etc.
• Political speeches and statements
• Image statements
• Jury research - Attorney presentations and witness testimony
• New product and service concept testing
• Store "walk throughs" for testing brand awareness
• Meetings and presentations
• MOMENT-TO-MOMENT VIDEO OVERLAY SPECIFICS AND OPTIONS
• MOMENT-TO-MOMENT VIDEO OVERLAY QUESTIONNAIRE
In order to maintain client confidentiality, the Moment-To-Moment Video Overlay examples shown are for demonstration purposes only, and do not reflect actual test results.
